Archive for Columns

Sales and Marketing: What’s Your Target Market?

Sales and Marketing: What’s Your Target Market?

May 9, 2017 No Comments

Create A Strategy To Achieve Results by Wayne Wilcox Wikipedia defines a target market as: “A select group of potential or current consumers, which a business decides to aim its marketing and advertising strategies at in order to sell a product or service.” Defining a target market is the first stage in the marketing strategy […]

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Made In Minnesota: Craft Breweries

Made In Minnesota: Craft Breweries

March 8, 2017 No Comments

Quenching Thirst With Innovation by Nancy Huddleston With names like Bald Man, Lake Monster, Steel Toe, and Tin Whiskers, what’s not to like about the plethora of breweries that are manufacturing a wide variety of craft beers? There are just over 100 breweries (not including brewpubs) across the state, according to www.MNBeer.com, a website that […]

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Membership Forum: MPMA’s Legislative Action

Membership Forum: MPMA’s Legislative Action

March 8, 2017 No Comments

To Expand Work-Based Training Programs by Amy Walstien This year, the MPMA is leading advocacy efforts at the state Legislature to expand work-based training programs to help fill the manufacturing talent pipeline. The key components of the legislation include: Develop additional work-based training programs that will increase the number of high school students interested in […]

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Focus on Education: Hot Jobs Cool Companies

Focus on Education: Hot Jobs Cool Companies

March 8, 2017 No Comments

by Della Schmidt Go anywhere in the world and you are likely to encounter something that has been touched by Winona. In every industry, on every corner of the globe, products that originated here are part of people’s daily lives. From the soothing liniments of Watkins to the innovative plastics of RTP, from the rugged […]

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