Archive for Columns

Workforce Development: Training Workers to Fill the Need

Workforce Development: Training Workers to Fill the Need

May 9, 2017 No Comments

Resource Partners With Businesses by Justin Bjerkaas The skilled labor shortage is here, and it seems that nobody can agree on the right way to solve the problem. What are you doing to fill the gap in your labor pipeline? If your company is like many others,  you may not have a plan or even […]

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Sales and Marketing: What’s Your Target Market?

Sales and Marketing: What’s Your Target Market?

May 9, 2017 No Comments

Create A Strategy To Achieve Results by Wayne Wilcox Wikipedia defines a target market as: “A select group of potential or current consumers, which a business decides to aim its marketing and advertising strategies at in order to sell a product or service.” Defining a target market is the first stage in the marketing strategy […]

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Made In Minnesota: Craft Breweries

Made In Minnesota: Craft Breweries

March 8, 2017 No Comments

Quenching Thirst With Innovation by Nancy Huddleston With names like Bald Man, Lake Monster, Steel Toe, and Tin Whiskers, what’s not to like about the plethora of breweries that are manufacturing a wide variety of craft beers? There are just over 100 breweries (not including brewpubs) across the state, according to www.MNBeer.com, a website that […]

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Membership Forum: MPMA’s Legislative Action

Membership Forum: MPMA’s Legislative Action

March 8, 2017 No Comments

To Expand Work-Based Training Programs by Amy Walstien This year, the MPMA is leading advocacy efforts at the state Legislature to expand work-based training programs to help fill the manufacturing talent pipeline. The key components of the legislation include: Develop additional work-based training programs that will increase the number of high school students interested in […]

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E-clusive: Enhancing the Image of Manufacturing

By Nancy Huddleston Let’s face it – we’re humans and it’s in our nature to care about our looks...

E-clusive: It’s Time to Evangelize Manufacturing

By Nancy Huddleston It’s not every day that you hear someone say, “we need to evangelize manufacturing as a...